BMA-Kansas City
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BMA-Kansas City
Learning Session:
February Lunch and Learn - “IBM’s Presentation of the 2011 Chief Marketing Officer Study”
When:
Tuesday, February 21, 2012
11:30 AM – 1:00 PM
Where:
Lidia’s
101 West 22nd Street
Kansas City, Missouri 64109
(816) 221-3722
About the Event:
This event serves as a great chance to network and socialize with local marketers in a laid back and relaxed atmosphere. It will also allow you the opportunity to listen to and learn about IBM’s 2011 Global Chief Marketing Officer Study from Karstin Bodell, Vice President, General Business Enterprise Marketing at IBM North America.
Event and Presentation Summary:
“2011 Global Chief Marketing Officer Study”
Here’s a sneak peek video where global CMO’s comment on the ever changing role of the CMO and the challenges mentioned in the study http://www.youtube.com/ibmibv.
Agenda:
11:30 - Noon Networking
Noon – 12:10 BMA Updates and News, Housekeeping Notes
12:10 – 12:50 Presentation
12:50 - 1:00 Presentation Q&A
1:00 Closing Comments
About the Speaker:
Karstin Bodell
Vice President, General Business Enterprise Marketing
IBM North America
www.ibm.com
Karstin is the Vice President of General Business Marketing which has marketing and seller enablement responsibility across the portfolio of services, solutions and products for enterprise clients. In this capacity, she draws on over twenty five years of experience.
Prior to this she was the Vice President of Channel Marketing. She has held positions in Europe as the Director of Solutions & Integrators and the Director of Marketing for Small & Medium Business. Prior to her positions in Europe, Karstin held roles in sales, marketing and management across the software and solutions businesses.
Karstin started her career as a Consultant with Arthur Andersen in Chicago, Illinois. She holds a B.A. in Management Science and Public Policy from Duke University. She resides in Atlanta, Georgia, is a member of the Atlanta Marketing Roundtable and an active mentor with Pathbuilders Inc.
