// Upcoming Events

B2B Rising May 14, 2013 1:00 PM to 7:30 PM Boulevard Brewery Kansas City, MOEvent Registration >

Global BMA Conference May 29-31, 2013 Sheraton Chicago Hotel & Towers Chicago, ILVisit Event Website >

BMAKC June Event: Information coming soon.

/ / B2B Rising: Behind the Scenes of Marketing Automation

Kansas City Business Marketing Association
Tuesday, May 14, 2013 from 1:00 PM to 7:30 PM (CDT)
Kansas City, MO – Boulevard Brewery

REGISTER AT: http://b2brising.eventbrite.com/
BMA MEMBERS – FREE
AMA/DMA Members – $25
Salesforce.com User Group – $25
Non-Members – $50

Marketing automation is changing the way we do business and this event will give both B2B and B2C marketers a chance to learn more about the options from leading experts.

Join us to hear from Adam Blitzer, Founder and VP of B to B Marketing of Pardot, an ExactTarget company, Mike Martin of Salesforce.com, Sara Zittergruen-Miller and Stephanie Ayers of Perceptive Software and David Fowler, the Chief Privacy & Deliverability Officer of Act-On.

As the keynote speaker, Adam Blitzer will give an overview on marketing automation, discuss consolidation in the space, and project where it’s headed.

Then hear first hand from Stephanie Ayers of Perceptive Software and other corporate marketers who live in the day-to-day trenches of marketing automation. They will give an overview of their current CRM and marketing automation software platform and provide an example that showcase how the switch took them from lofty goals to post campaign analysis.

In addition, learn about:

• Audience definition and segmentation
• Lead scoring
• Ongoing content development
• Dashboards and reporting
• Global campaign overviews/summary

Event Details

• 1:00pm - BMA Opening Comments
• 1:15 – 1:45 – Event Welcome: Mike Martin, Social Architect, The Social Marketing Cloud/Salesforce.com (Platinum Sponsor)
• 1:45 – 2:30 - Keynote: Adam Blitzer, Founder and VP of B to B Marketing Automation at Pardot, an ExactTarget Company
• 2:45 – 3:25 - Session 1: Sara Zittergruen-Miller, Director of Marketing and Stephanie Ayers, Team Lead – Inbound Marketing at Perceptive Software
• 3:40 – 4:20p - Session 2: David Fowler, Chief Privacy & Deliverability Officer, Act-On (Gold Sponsor) and Chris Kiersch, Principal of My Business Intergrated LLC and Act-On Power User
• 4:35 – 5:30 - Session 3: Panel Discussion – Led by Jason Kort of akaCRMPanel includes Adam Blitzer, Perceptive Software Team, Atri Chatterjee and Chris Kiersch, Jeff Xouris, Owner of Market Growth Consulting, and Hubspot Partner Representation (TBD)
• 5:45 – 7:45 - Happy Hour and Networking: Appetizers, Boulevard beer and wine
• 8:00 - Event Close

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