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// The E-Metric: How an Enrichment Culture Makes Employees and Customers Your Best Business Asset

FRIDAY, April 25, 2014 | 7:30 AM to 9:00 AM
Hallmark Visitors Center, 26th & Warwick Kansas City, MO 64108
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In this new era, B2B marketers understand every sale is to an individual decision maker and marketing is about making a personal connection. Hallmark, a leading consumer brand, launched its B2B organization to create a more meaningful business world. Heather Teskey, Vice President of Strategy and Marketing for Hallmark Business Connections, will share how the company was formed and explain how its enrichment philosophy, which connects marketing and HR to create an enriching employee experience that leads to highly engaged customers, results in real ROI.

You’ll learn:

  • The E-Metric: How marketing and human resources can work together to harness the power of Enrichment – a strategy to truly connect in a meaningful way with employees and customers.
  • Real ROI: The measurable results from implementing an Enrichment strategy (measured through improved customer satisfaction scores and/or NPS).
  • Why B2B: Why Hallmark entered the B2B space, how Hallmark Business Connections was created, challenges the team faced, and how the business fits into the corporate strategy.

About the speaker:
As Vice President of Strategy and Marketing for Hallmark Business Connections, Heather is responsible for setting vision, strategy, marketing, brand, product and innovation. Read her full profile at http://www.hallmarkbusinessconnections.com/heather-teskey-strategy-and-marketing


 // BMA14 The Business Marketing Association Annual Conference


BMA14 is the world’s largest B2B marketing conference. See the agenda, speaker lineup and register at www.bma2014.com/