You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. You need the Business Marketing Association.
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Here are some web sites we've found to be particularly useful for business marketers. If you have a site you'd like to recommend, please tell us about it!
A media company serving marketers, Marketing Sherpa publishes useful case studies, results data, and best practices for marketing, advertising, and public relations professionals. Click here to visit.
Business Marketing Magazine is gone, but B-to-B has taken its place. In fact, this site contains material formerly on businessmarketing.com. Click here to visit.
United States Postal Service
No kidding, there’s lots of good stuff here for the business marketer. Tips for increasing response rates, direct mail case studies, how to reduce mailing costs, and some pretty handy references. Click here to visit.
Welcome to the copywriter’s dream site. Searching for just the right “power word” to replace that boring, not-quite-right word in your copy? You’ll find it here.
Additional sites we think you might find useful:
Ad Council (Leading Producer of Public Service Advertisements) – www.adcouncil.org
Adeater (Software and Downloads) – www.adeater.com
Adflip (The Worlds Largest Archive of Classic Print Ads) – www.adflip.com
Adforum (Find Ads. Find an Agency) – www.adforum.com
Advertisement Ave (Advertisement Resource) – www.advertisementave.com
AMA (American Marketing Association) – www.marketingpower.com
ADM (Association of Directory Marketing) – www.admworks.org
Blue Book (Research Services Directory) – www.bluebook.org
B Plans (Business Planning Resources) – www.bplans.com
DMA (Direct Marketing Association) – www.the-dma.org
Direct (Find Jobs in Your Market) – directmag.com
ESOMAR (World Organization for Enabling Better Research Into Markets, Consumers and Societies) – www.esomar.org
Green Book (Guide for Buyers of Marketing Research Services) – www.greenbook.org
JIMC (Journal of Integrated Marketing Communications) – jimc.medill.northwestern.edu
Marketing Profs (Marketing Sources) – www.marketingprofs.com
MRA (Marketing Research Association) – www.mra-net.org
Marketing Vox (The Voice of Online Marketing) – www.marketingvox.com
MMR (Multicultural Marketing Resources) – www.multicultural.com
PMA (Promotion Marketing Association) – www.pmalink.org
Principles of Marketing Research (Marketing Research Course) – www.georgiacenter.uga.edu
Quirk’s (Marketing Research Review) – www.quirks.com
KC Freelance Exchange – www.kcfreelanceexchange.com
Custom Publishing Council – www.custompublishingcouncil.com