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BMA-Kansas City

You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. You need the Business Marketing Association.
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Here are some web sites we've found to be particularly useful for business marketers. If you have a site you'd like to recommend, please tell us about it!

Marketing Sherpa
A media company serving marketers, Marketing Sherpa publishes useful case studies, results data, and best practices for marketing, advertising, and public relations professionals. Click here to visit.

B-to-B Online
Business Marketing Magazine is gone, but B-to-B has taken its place. In fact, this site contains material formerly on businessmarketing.com. Click here to visit.

United States Postal Service
No kidding, there’s lots of good stuff here for the business marketer. Tips for increasing response rates, direct mail case studies, how to reduce mailing costs, and some pretty handy references. Click here to visit.

Wordsmyth
Welcome to the copywriter’s dream site. Searching for just the right “power word” to replace that boring, not-quite-right word in your copy? You’ll find it here.

Additional sites we think you might find useful:

Ad Council (Leading Producer of Public Service Advertisements) – www.adcouncil.org

Adeater (Software and Downloads) – www.adeater.com

Adflip (The Worlds Largest Archive of Classic Print Ads) – www.adflip.com

Adforum (Find Ads. Find an Agency) – www.adforum.com

Advertisement Ave (Advertisement Resource) – www.advertisementave.com

AMA (American Marketing Association) – www.marketingpower.com

ADM (Association of Directory Marketing) – www.admworks.org

Blue Book (Research Services Directory) – www.bluebook.org

B Plans (Business Planning Resources) – www.bplans.com

DMA (Direct Marketing Association) – www.the-dma.org

Direct (Find Jobs in Your Market) – directmag.com

ESOMAR (World Organization for Enabling Better Research Into Markets, Consumers and Societies) – www.esomar.org

Green Book (Guide for Buyers of Marketing Research Services) – www.greenbook.org

JIMC (Journal of Integrated Marketing Communications) – jimc.medill.northwestern.edu

Marketing Profs (Marketing Sources) – www.marketingprofs.com

MRA (Marketing Research Association) – www.mra-net.org

Marketing Vox (The Voice of Online Marketing) – www.marketingvox.com

MMR (Multicultural Marketing Resources) – www.multicultural.com

PMA (Promotion Marketing Association) – www.pmalink.org

Principles of Marketing Research (Marketing Research Course) – www.georgiacenter.uga.edu

Quirk’s (Marketing Research Review) – www.quirks.com

KC Freelance Exchangewww.kcfreelanceexchange.com

Custom Publishing Councilwww.custompublishingcouncil.com